We’ve all heard about people getting rich overnight, read product promotions promising to make us millionaires while we sleep, and so on. Here are a few of my favorite myths:

“If You Build It – They Will Come…”

Having a website up and running does not mean having instant traffic, no matter how great your website is. Those days of instant first page on Google are over. It really takes a lot of effort to get people to visit your site.

“If You Can Copy And Paste, You Can Make Tons Of Money…”

Not exactly. At some point you have to engage your mind as well. And even that may not be enough to make tons of money. There’s no such thing as “somebody else doing all the work for you”, you’re going to have to put in lots of time, money and effort no matter what other people or the “miracle product of the day” have promised you.

“The Money Is In The List…”

Not if you didn’t build the relationship first. If you built a list and tried marketing to your list before giving them something valuable first and creating a reciprocal relationship, you’ll never be able to get real value out of that list.

“Set It And Forget It…”

There’s no such thing as “build it once and leave it alone and it’ll make you money forever”. There’s always going to be stuff to do. There’s always more content needed, better monetizing, optimization, analyzing statistics, etc. the world around us is constantly changing and so is the Internet. Nothing stays the same for a long period of time.

“Make Money While You Sleep…”

That may be true as this is the nature of the Internet and as the world doesn’t go to sleep when you do, but that’s not going to happen if you didn’t put in place an income generating system of some sort.

“Writing SEO-Articles Will Boost Your Sales…”

keyword-stuffed articles that no one would be interested in reading are never a good idea. Writing articles that readers can’t quite relate to because the sentences are incoherent instead of writing useful information for your target audience will only drive people away from your site.

What are your favorite myth busters? leave your comments below…

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